My name means "Special."
Literally.
I treat naming accordingly.
My name means "Special."
Literally.
I treat naming accordingly.
Verbal Strategist and Naming Architect
Verbal Strategist and Naming Architect
On request
CET (GMT +1)
Rotterdam, NL
On request
CET (GMT +1)
Rotterdam, NL
Principal Verbal Strategist based in Rotterdam. I partner with branding agencies and design studios as a co-creator, bringing decision clarity to the verbal layer. In a world crowded with AI volume, I focus on judgment, structure, and craft.
Principal Verbal Strategist based in Rotterdam. I partner with branding agencies and design studios as a co-creator, bringing decision clarity to the verbal layer. In a world crowded with AI volume, I focus on judgment, structure, and craft.
Principal Verbal Strategist based in Rotterdam. I partner with branding agencies and design studios as a co-creator, bringing decision clarity to the verbal layer. In a world crowded with AI volume, I focus on judgment, structure, and craft.
I don't believe in fast-food branding.
With a background spanning high-stakes political campaigns and top-tier advertising, I build human-crafted verbal identities.
OZEL Verbal Strategy
Principal Strategist
2022 → Now
OZEL Verbal Strategy
Principal Strategist
2022 → Now
OZEL Verbal Strategy
Principal Strategist
2022 → Now
Political Consultancy
Communication Strategist
2019 → 2021
Political Consultancy
Communication Strategist
2019 → 2021
Political Consultancy
Communication Strategist
2019 → 2021
Creative Agencies
Senior Copywriter
2012 → 2019
Creative Agencies
Senior Copywriter
2012 → 2019
Creative Agencies
Senior Copywriter
2012 → 2019
Capabilities
01
Strategic Naming
More than creativity. I engineer names that stay clear, pronounceable, and ownable as the market evolves.
02
Verbal Identity Systems
Voice, tone, and vocabulary rules that keep every touchpoint consistent.
03
Brand Storytelling & Taglines
Narrative and taglines, only when the strategy is locked. Sharp lines that carry the position, not decoration.
04
Venture Architecture
Naming hierarchies and brand structures that prevent drift across products, tiers, and future extensions.
05
Naming Viability Audit
Stress-testing names for trademark risk, linguistic collisions, and avoidable friction.
01
Strategic Naming
More than creativity. I engineer names that stay clear, pronounceable, and ownable as the market evolves.
02
Verbal Identity Systems
Voice, tone, and vocabulary rules that keep every touchpoint consistent.
03
Brand Storytelling & Taglines
Narrative and taglines, only when the strategy is locked. Sharp lines that carry the position, not decoration.
04
Venture Architecture
Naming hierarchies and brand structures that prevent drift across products, tiers, and future extensions.
05
Naming Viability Audit
Stress-testing names for trademark risk, linguistic collisions, and avoidable friction.
01
Strategic Naming
More than creativity. I engineer names that stay clear, pronounceable, and ownable as the market evolves.
02
Verbal Identity Systems
Voice, tone, and vocabulary rules that keep every touchpoint consistent.
03
Brand Storytelling & Taglines
Narrative and taglines, only when the strategy is locked. Sharp lines that carry the position, not decoration.
04
Venture Architecture
Naming hierarchies and brand structures that prevent drift across products, tiers, and future extensions.
05
Naming Viability Audit
Stress-testing names for trademark risk, linguistic collisions, and avoidable friction.